Staging the surreal with Italian photographer and co-founder of Toiletpaper, Pierpaolo Ferrari

“Craft is fractal. It begins as a flat, broad idea—a rough sketch, raw and unformed. But as you dive deeper, you sculpt and fine-tune, peeling back layers to reveal hidden worlds in the crevices. A piece starts ‘ugly,’ then transforms through selective beautification.” —Dev Valladares on the fractal