Staging the surreal with Italian photographer and co-founder of Toiletpaper, Pierpaolo Ferrari

Old-guard photographers told me I was “destroying the industry” by sharing “trade secrets.”

“Our business has never been about the ease of creating imagery or the resulting volume. It is about connecting and cutting through.”

Picasso remarking that “when art critics get together they talk about Form and Structure and Meaning. When artists get together they talk about where you can buy cheap turpentine.” Taste rests on turpentine.