I met up with a few of my peers from other companies and floated this idea of topographical intelligence and the use of mapping in business. How did they learn from one battle to another? To say I was disheartened by the response would be an underestimation. Beyond the blank stares, I was royally lectured on the importance of culture, of purpose,... See more

I rapidly discovered that despite all of our talking, daily status meetings and our weekly Town hall that beyond the very senior management, no-one really understood our strategy. I also doubted whether the senior management did. I certainly was unsure of it. I turned inward, the problem was me!

Up to that point in his life, Sam hadn’t led much of anything or even been vaguely responsible for other people. He’d managed puzzle hunts out of his parents’ home in high school. He’d spent a year as “Commander” of a twenty-five-person living group at MIT. It crossed his mind, now that he was starting his own business, that he should read up on

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