The Past, Present, and Future of Search
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The Past, Present, and Future of Search
Google’s brand is only valuable in the context of the category it created and dominated, which is Search.
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Internet as a whole. As the Internet grew and the amount of content increased at a superlinear rate, so did the difficulty of filtering and finding relevant information, making search increasingly important. Combine that effect with the rapid growth of the Internet itself, and the result was a massive market. Google has astutely expanded the market
... See moreChris Yeh • Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
1/ Some thoughts on Google Search
I was listening to ILtB's episode with Sridhar who played instrumental role in Google's Search success, and is now building Neeva, a subscription based private search product.
As a $GOOG shareholder, I was curious and here's my notes.
Everybody wants to control the AI chat interface because... duh... controlling the starting point of information discovery and commerce is ultimate power. The Ring.. Dark Lord Sauron, the Ring. What we are seeing is the proliferation of starting points. AI has created a competitive crack in Google's search armor.
“New Search” looks different than ol... See more
“New Search” looks different than ol... See more