Researchers at the University of California, Irvine, reported that it takes on average twenty-three minutes for distracted workers to return to their tasks. (We plan to read more of these studies, right after we answer this text message.)

The Decider should have been in the room.

The long-term goal is your motivation and your measuring stick.

It’s a “greatest hits” of business strategy, innovation, behavioral science, design, and more—packaged into a step-by-step process that any team can use.

Before the sprint begins, you’ll need to have the right challenge and the right team. You’ll also need time and space to conduct your sprint.

Lurking beneath every goal are dangerous assumptions. The longer those assumptions remain unexamined, the greater the risk.

On Tuesday, the team switched from problem to solutions.

Sprints are most successful with a mix of people: the core people who work on execution along with a few extra experts with specialized knowledge.

Execution can be difficult. What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life?