Springboards
The first one is for a brand to find a subculture or a niche and grow from there. This is the strategy employed by outdoor activewear brand Patagonia.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
5 Cool Things You Didn’t Know About IKEA’s Danish Innovation Lab
collectivehub.com
Building a minimalist business does not mean settling for second best. Instead, it’s about creating sustainable companies that have the flexibility to take risks to serve the greater good, all while empowering others to do the same. Being profitable, hopefully from the very beginning, means being able to focus and to stay focused on the reason you ... See more
Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less
Tailored choices pervade IKEA’s value chain. And many of those choices about how to create its distinctive form of value are not just different from the choices its rivals make. They are incompatible—that is, a rival couldn’t copy what IKEA does without compromising or damaging the value it creates for its customers. These are genuine either-or cho
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