This is reflective of a broader trend—artists want direct ownership over the relationship with their fans, and to be compensated based on how these fans interact with their music. Case in point: SoundCloud’s recent foray into ‘fan-centric’ payouts, Deezer’s continued experimentation with user-centric payout models, and the ongoing parliamentary... See more

In the past in the internet, you’ve seen platforms choose either to be ad-supported or to be subscription. In the future, I think you’re going to see ad-supported, subscription, and a la carte play key roles.