In recent years, we’ve seen the rise of spatial audio, Apple AirPods, digital walkie talkies, audio-based meditation and mindfulness services like Headspace (I’m an investor), and social audio experiences like Discord and Clubhouse.

Spotify is great, but it’s primarily a single-player experience. Music, on the other hand, is an inherently social experience. Tiktok—originally, musical.ly—figured out how to make music social by licensing music, introducing viral “challenges,” and making user-generated content easier to create, even if they didn’t technically build a social graph... See more