2020 was the first year when streaming services overtook "family and friends" as the primary channel for music discovery, with over 62% of music listeners in the US naming DSPs among their top discovery sources.

Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them. ... See more

Recommendations kills Favorites: AI-driven recommendations transcend our historical go-to’s. Rather than compulsively saving playlists that i discover and love on Spotify, I’ve surrendered myself to the algorithms. It was really the radio feature plus the new “enhance” feature that did it. I now trust that any song I like leads to a playlist I will... See more