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Spotify Ads Pricing And Costs | Spotify Advertising
Publicity isn’t free. Rule of thumb: 5-10-20. A small public relations agency will want $5,000 a month to promote your product; a medium-size agency, $10,000 a month; and a big-time agency, $20,000 a month.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
There are extremely compelling reasons to consider diversified revenue streams. Expanding revenue beyond ads allows for the simple fact that people’s preferences change. Digital marketing experts estimate that Americans are exposed to around 4,000 to 10,000 ads daily. There is a point where you can no longer stuff more ads down a consumer’s throat;... See more
Connie Chan • Outgrowing Advertising: Multimodal Business Models as a Product Strategy
And that’s still underestimating the size of the market opportunity. The radio advertising market is held back because it’s difficult to measure ROAS, and impossible to personalise ads. By using their vast quantity of listener streaming data, Spotify could target ads more effectively, and even add direct clickthroughs for those listening on the pho... See more
Jackie Vullinghs • Why I'm Buying
Pricing | Descript
descript.com
By acquiring Anchor, Gimlet and The Ringer, Spotify invested in both the underlying tools for the creation of new audio content (over 60% of the 1 million podcasts on Spotify are powered by Anchor) and the creative know-how to develop compelling original content.