Spotify Ads Pricing And Costs | Spotify Advertising

If you’re playing to be a part of that prized collection of three paid services, then subscriptions are a viable monetization path for you. For everyone else, ads are likely to be the best – and only – viable option.

He tells The Verge that Spotify will incorporate a hybrid business model with three distinct parts. One will involve the typical user subscription revenue, another is advertising dollars through its podcast ad marketplace and music streaming ads, and the third is a la carte options, like helping musicians and podcasters sell merch, tour tickets, or... See more

This has been a boon to smaller advertisers. Whereas a national television campaign would require a 6-figure commitment today’s starter budgets on most platforms are in the 10s and 100s rather than 1,000s of dollars.