Sports podcast advertising scores big on trust

The thing is, podcast ads grossly outperform traditional advertising. The reason is simple, the listener knows, likes and trusts the host. After spending countless hours “with” them, you feel like you know them — making podcast ads more engaging and trusted than other forms of traditional advertising. While the average ad recall from print and tabl

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The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).