Sports podcast advertising scores big on trust
The thing is, podcast ads grossly outperform traditional advertising. The reason is simple, the listener knows, likes and trusts the host. After spending countless hours “with” them, you feel like you know them — making podcast ads more engaging and trusted than other forms of traditional advertising. While the average ad recall from print and tabl
... See moreMatt Ward • Gods of the Valley: How Today's Tech Giants Monopolize the Future
"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015
Abhishek Maran • The Traditional Two-Sided Marketplace is Dead
when people are asked how they discover new podcasts, the number one answer is recommendations from friends and family.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
