Sports Are Rituals of Solidarity
All kinds of research points to the idea that humans are social and spiritual by design. Our behavior is driven by a desire for belonging and purpose. We’re “cultish” by nature.
Amanda Montell • Cultish: The Language of Fanaticism
Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”
Pamela Pavliscak • Ghost in the machine
We still instinctively long for this kind of belonging, as our sacrifices to sports teams, fraternities, or churches demonstrate.