But today’s rich don’t generally wear the 2020 version of royal purple, something like parametrically fitted garments made of nanofibers embellished with synthetic mother of pearl (which might be the results of real growth). Instead, they wear $500 cotton t-shirts with inscrutable references and visual motifs pulled from a smörgås-moodboard that ma... See more

Creativity, point of view, taste, curatorial acumen and stylistic savvy are new units of consumption. Keywords are group buying and shared ownership.

If we can democratize access to a veblen good, status becomes about being a part of something, rather than how much money you have. We already see this in products like Fractional and PartyBid, which enable collective ownership of highly sought-after NFTs, as well as in products like RabbitHole, which allow users to earn crypto by using the latest

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