Saved by Katarina Andrejević
Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
Inbound Marketing vs. Outbound Marketing
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
simple and straightforward set of tactics, tools and techniques to succeed with email marketing.
Ian Brodie • Email Persuasion
User vs. buyer vs. influencer personas and roles in buying process Sales tools—competitive depositioning, demos, sales deck, sales playbook Understanding what nurtures/nudges people in their process Work with sales to define customer qualification criteria Guide programmatic marketing activities that align with sales targets, stages, or account-bas
... See more