Learn the Difference Between Marketing vs Transactional vs L...

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

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You want to know when your marketers send out an email blast, when IT runs a multivariate test, when support has to deal with a broken shopping cart, or when the design team adopts a new media mix model.

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

When it comes to working with marketing automation and customer lifecycle communication, however, you should instead focus on moments of truth.

Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

And these 3 benefits match exactly to a traditional purchasing funnel that maps out the steps a customer goes through when conducting commerce: awareness, consideration, transaction

Eric Feng • Live shopping isn’t coming—it’s already here

sari added

Telling me your product is “email”, makes me assume it’s similar to other email solutions. I will expect your competitors to be GMail or Outlook and your pricing will be similar. I will expect it to have an inbox and a way to filter spam. On the other hand, if you tell me your product is “chat” I will make completely different assumptions and I wil

Mario added

Segmentation versus personas: Confusion comes from B2b versus B2C. Consumer it is similar: segments are people so that is like a persona.

Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process

Gaia Soykok added

we use email in three different ways: Email autoresponder (automated emails) – new subscribers to the newsletter will get a 2-3 month automated email sequence designed to indoctrinate people into our world, repel the wrong people, and sell people into our Core Offer Weekly newsletter – subscribers who have finished the automated sequences receive 1

Olly Richards • Case Study: Anatomy of a $10M Online Education Business

Now the question is: What will private traffic look like in the U.S.? I don’t know the answer yet because email marketing is still so prevalent. (And, yes, at least it works great.) But I do know that one-way blasts can’t compete with real-time, two-way messaging, especially when Gen Z’s on one end of the conversation.

Connie Chan • Why China’s Version of Email Marketing Is So Effective

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