added by sari · updated 2y ago
Live shopping isn’t coming—it’s already here
- So what is it that makes live shopping special in the first place? The format, which combines video and commerce, has three important benefits: storytelling, intimacy, authenticity
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago
- In fact, Singles Day has already produced one remarkable stat from October 21st: Alibaba sold a staggering $1.1 billion in merchandise in 30 minutes through its Taobao Live video service. That’s $36.7 million in sales happening every minute through live video shopping streams from internet celebrity influencers. To put that number in perspective, Q... See more
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago
- The lower funnel transactions do end up eventually happening even in the US market from online live shopping. They just end up happening later, indirectly, and mostly outside of the video experience.
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago
- As commerce consultant Rick Watson eloquently says, online live shopping represents “the entire purchase funnel in one place”.
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago
- In addition to both being created by independent game studios, Fall Guys and Among Us also shared another common characteristic: they both owe their breakout success to live shopping
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago
- And these 3 benefits match exactly to a traditional purchasing funnel that maps out the steps a customer goes through when conducting commerce: awareness, consideration, transaction
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago
- And that brings us to authenticity and the key difference currently between the China market and the US market for online live shopping: authenticity doesn’t solve an acute problem in the US. In both China and the US, live shopping provides tremendous user value with its storytelling and intimacy benefits. But only in China has the the authenticity... See more
from Live shopping isn’t coming—it’s already here by Eric Feng
sari added 3y ago