Pick ROI, not EGO.

What’s the opposite of a dismissive statement like “That will never work here”? A curious question like “I wonder how that could work here?” The words aren’t all that different, but the results are.

The louder the broken soundtrack is, the more obvious its opposite will be.

One of the things that causes flashbulb memories is “the degree to which the memory of the event is rehearsed, i.e., how often are people likely to recall the event?”7 That’s overthinking’s favorite jam. Can you imagine something you rehearse more than the negative soundtracks in your head? That’s what overthinking does. It finds a negative

Don’t ever use any form of exercise you hate as a turn-down technique, but find your own way to get some endorphins into your system.

It’s staggering to think of the works of art, business innovations, and cures for disease that we’ve lost because someone prejudged an idea before it had a chance to really grow.

Plan your next vacation. Pick a place, pick a time of year, and pick one activity you’ll do when you go there.

Broken soundtracks are one of the most persuasive forms of fear because every time you listen to one it gets easier to believe it the next time.

If you want to create a new soundtrack, pick a broken one that’s loud and flip it upside down.