Sorry but you are not a Product Manager

Moreover, I think it is very important for product managers to be completely transparent in their decision making process and reasoning. You don’t want the team thinking that you’re just following your intuition. Every member of the team should be able to see the goals and objectives you are using, their priority, and how you assess each option. Th

... See more

Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence. Bad product managers have lots of excuses. Once bad product managers fail, they point out that they predicted they would fail.

Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.

The honest truth is that the product manager needs to be among the strongest talent in the company. If the product manager doesn't have the technology sophistication, doesn't have the business savvy, doesn't have the credibility with the key executives, doesn't have the deep customer knowledge, doesn't have the passion for the product, or doesn't h

... See more