Sonos, Customer Backlash, Reddit, and a Guy Named Keith
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
It’s been a tough few months for Sonos. A redesign of the app caused outrage. So when a friend tipped me off to the r/Sonos subreddit filled with 261K angry people, I braced for impact. I found the expected complaints—but I also noticed they really liked an employee named Keith.
Rachel Kartenx.comWhile most brands try to be the center of attention, Oatly is playing the role of the thoughtful host who introduces interesting people to each other and then steps back.
I really think that by doing all these things, they’re positioning itself as a facilitator of community rather than just another product in an otherwise boring category. AND—this... See more
I really think that by doing all these things, they’re positioning itself as a facilitator of community rather than just another product in an otherwise boring category. AND—this... See more