Sonal Kabi on why Prime Video campaigns eye your Instagram feeds & WhatsApp forwards
Cheenu Agarwalafaqs.com
Sonal Kabi on why Prime Video campaigns eye your Instagram feeds & WhatsApp forwards
What was the secret? I worked with the engineers to utilize technology for what was, to them, an unconventional purpose: to craft novel methods for finding, reaching, and learning from customers in order to hone our targeting, grow our customer base, and get more value from our marketing dollars.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Thanks to new approaches which fuse at-scale ad targeting with high-quality editorial product, you can step into this renewed role without sacrificing the reach, precision, and targeting afforded by the likes of Facebook, Google, Twitter, and their kin.