Some of these questions people could just type into Google. But the answers are more meaningful when they come from a trusted circle. And many inquiries aren’t about information: they are about sharing resources. When there is underlying trust, people become willing to offer up information that’s valuable, relational and risky: for example introductions to people in their network or honest reflections on a challenge.

Some of these questions people could just type into Google. But the answers are more meaningful when they come from a trusted circle. And many inquiries aren’t about information: they are about sharing resources. When there is underlying trust, people become willing to offer up information that’s valuable, relational and risky: for example introductions to people in their network or honest reflections on a challenge.

Fabian Pfortmüller Communities = human search engines?

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Laurence Endersen Pebbles of Perception: How a Few Good Choices Make All The Difference

Laurence Endersen Pebbles of Perception: How a Few Good Choices Make All The Difference

Building Brand Communities: How Organizations Succeed by Creating Belonging

Carrie Melissa Jones

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