This creates an unchecked culture of humiliation, and makes the social media world for Gen Z a place where accountability is absent and cruelty is rewarded. Each viral clip brings more attention to not just the one in front of the camera, but behind the camera as well. While the person being filmed is embarrassed, the one filming walks away with a... See more

Trends such as “fail compilations” or “cringe challenges” — posts showing awkward mistakes or uncomfortable situations meant to make others laugh — encourage people to document embarrassing moments. Popular Instagram accounts post people’s dating profiles, text conversations, and awkward pickup lines. Sometimes they’re anonymous, but not always.... See more

“Send it, bro,” one friend said, “but screw it up and it’ll be screenshotted.” He didn’t send the text.

The threat of public shaming makes normal interactions risky and at times can lessen the chance young men will pursue relationships or go on dates.

The fear of online exposure doesn’t just stop certain young men from asking girls out — it can plant seeds of resentment that threaten to fracture gender relations for a long time.