Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.

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According to Buechler, many startup founders struggle with “emotional management,” which includes the simple act of recognizing when they’re feeling stressed out.