
Software is the new Hardware

Another option is to reverse this, by offering hardware as a complement to an existing software business
Byrne Hobart • The Diff | Byrne Hobart | Substack

Techno-Industrials are addressing larger markets than most software companies can.
They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.
They are more capital efficient than most investors expect.
And they have to be more strategically sound than the average software company.
B... See more
They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.
They are more capital efficient than most investors expect.
And they have to be more strategically sound than the average software company.
B... See more
Better Tools, Bigger Companies

That’s now shifting. Software’s hyper-evolution is spreading. The next forty years will see both the world of atoms rendered into bits at new levels of complexity and fidelity and, crucially, the world of bits rendered back into tangible atoms with a speed and ease unthinkable until recently. Put simply, innovation in the “real world” could start m
... See moreMustafa Suleyman • The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma
The primary opportunity for startups is not to replace incumbent software companies—it’s to go after automatable pools of work.