You are headed toward a plateau: Every single business will eventually run into their “Growth Ceiling” given enough time. The only variable is how far away from it you are (mathematically speaking). The businesses that don’t plateau are the ones that keep making adjustments before they get there.

Your business is a math problem: The way you serve your customers might feel magical and unique, but the mechanics of every SaaS company boil down to an equation. The sooner you treat your business like a math problem, the sooner you’ll start making the best decisions for your company. Seek out the best practices: If 80 percent of every SaaS compan

their accounts).

If your SaaS company is healthy, you’ve got 3 things happening: customers are coming in, customers are staying, and customers are buying even more from you after the initial sale. We’re Not Building Lemonade Stands Here Johnny’s story perfectly illustrates the three main components of any SaaS company. Every business owner wants more customers. You

said it like this: “All software companies taste like chicken. They’re selling different products, but 80% of what they do is pretty much the same.”

5. More businesses die from indigestion than from starvation: You don’t need to do everything; you need to do the right things and say no to everything else. There is an order of operations to this game, and you can do the right thing in the wrong order and still lose.

Your SaaS company is built like a snowflake—unique on the outside, but identical on the inside.

Einstein once said, “Make things as simple as possible, but no simpler.”

Your competitive advantage isn’t how you write your code. It’s how you serve your customers.