Soft Divisions

The Cooperation Economy is about what’s possible when many of those individual atomic units recombine in new ways, of their own volition. The Cooperation Economy is emergent; if companies are planned top-down, collaborations form and dissipate as needed. Individuals will come together -- formally or informally -- to create Liquid Super Teams, forme... See more

We’re still in the early days of individuals leaving their firms as they seek additional freedom, flexibility, and ownership over their work. We’re also in the initial stages of the software platforms that can identify and provide the core, company-provided services these workers previously relied upon. By enabling individuals to make the leap from... See more

Rippling’s expansive product strategy requires a unique modular org structure. Each product has a relatively autonomous GM and engineering team. Given each sub-product has massive scope, they’re like startups within a bigger startup. In fact, Rippling has over 50 former founders within the company, many of whom are running various product divisions... See more

“The Spotify Model,” technical staff at Spotify are arranged into small, autonomous, cross-functional squads, each with a long-term mission and comprised of around five to nine people. Several squads that work on similar areas are collected into a tribe, a sort of affinity grouping of squads. The squads within a tribe are familiar with the work of

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Squads will be as important as companies in the years to come. And as the micro-structure of our social and economic fabric changes, strong vibes and sustainability will become the new metric of success. Squads don't need to scale. They can just spread the big squad energy.