#socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
The 2025 Impact of Social Media Marketing Report
sproutsocial.com
platforms should provide:
- Social provenance transparency : Label which communities are engaging with content. For instance, a viral post could display whether it resonates across diverse groups ( shared ground ) or primarily within a specific niche ( different perspectives ).
- Community-driven curation : Empower communities to promote content they v