#socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
While social platforms are proving effective at pressure testing and gauging the customer response for new ideas, sometimes the general public isn’t the best curator for what’s next. It’s not just about the critical mass (how many people like something), it’s also about the credible mass ( who likes something). As algorithms mature, I suspect socia... See more
Scott Belsky • The Rise of Open-Sourced R&D, How Communal Resourcefulness Will Protect Us, & Wild Data Provocations
Facebook has never felt more vulnerable to me, and yet, the grip Facebook Inc has — with Instagram, WhatsApp, and of course Big Blue, is still as strong as it ever was. Still, when I look at products like Discord, Fortnite, Minecraft, TikTok, or Roblox, I can’t help but believe that there is an opening for a new era of social — what I’ll call parti... See more
Sarah Tavel • The Era of Participatory Social
