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Social Token Paradox
This is the crux of the problem that many token-based communities face: whether they acknowledge it or not, they are so focused on token price that they lose sight of why they were created to begin with--the shared values and interests, the intrinsic motivators, the glue that is left when all other bindings are stripped away
Richard Kim • Reflections on "Community"
Social tokens are to communities what IPOs are to startups. Approaching the public markets takes time, and for good reason. Ahead of a public launch, NFTs can be used to achieve similar incentives.