It all worked … until it didn’t.

And if you’re thinking about decreasing your dependence on social media, this might be a good time to move those personal conversations out of your social media DMs and into a platform that you own, like email or a Slack channel … or even finding ways to meet new people without using social media.

Website traffic from returning visitors Email open rates and click rates Webinar registration and attendance Social media engagement (such as comments, saves, shares, and likes) Time spent on your website and average pages per visit

Instagram has honestly turned into a lot of shopping, it doesn’t lend itself very well to long form educational content. People are on Instagram to

Social media is not worth our time anymore. Let’s stop spending time creating something that very few people see, and rarely contributes to leads or sales.

There is no one right way to do any of this!

A 2014

Back in 1973, Richard Serra said, “If something is free, then you're the product.”

As creators, the platforms normalize our addiction with the promise that we can make money for our business by doing so, but they keep moving the goalposts for what makes “good” content that they will choose to show to our followers.