approximately 15-20% of the population is neurodivergent, meaning that their brains function differently than the ‘normal’ population. It's estimated that around 10-15% of people have dyslexia, 4-5% have ADHD, and 1-2% are autistic.

It may seem backwards to say it, but I actually believe that the less you focus on social media and the more you focus on building a marketing strategy that fits your life and business, the stronger your marketing will be overall, and the better the results you will see.

‘Hey, I have some openings. Do you want to work together? Do you know anybody who would want to work with me?’

Content marketing strategies to be trusted for your brilliance

Once you start to visualize your marketing as a spiderweb, you might discover that different marketing strategies actually build on each other.

When potential clients engage with multiple forms of media before a purchase, attributing a sale to one source would be misleading. If they’ve been following me for years but then one day they finally purchase, how could I possibly credit just one email with the sale?

The funnel is a helpful tool for visualizing what information your audience is seeking, but it’s not a perfect model for understanding how your audience actually behaves.

Here are some metrics to know if your Conversion strategies are working: Product sales or program enrollments Contact form submissions or applications to work together Sales revenue Conversion rates from emails, webinars, sales pages, etc.

Website traffic from returning visitors Email open rates and click rates Webinar registration and attendance Social media engagement (such as comments, saves, shares, and likes) Time spent on your website and average pages per visit