Social Slowdown: Take a social media break, set better boundaries, and market your business without sacrificing your mental health

Once you start to visualize your marketing as a spiderweb, you might discover that different marketing strategies actually build on each other.

The funnel is a helpful tool for visualizing what information your audience is seeking, but it’s not a perfect model for understanding how your audience actually behaves.

When potential clients engage with multiple forms of media before a purchase, attributing a sale to one source would be misleading. If they’ve been following me for years but then one day they finally purchase, how could I possibly credit just one email with the sale?

Website traffic from returning visitors Email open rates and click rates Webinar registration and attendance Social media engagement (such as comments, saves, shares, and likes) Time spent on your website and average pages per visit

Here are some metrics to know if your Conversion strategies are working: Product sales or program enrollments Contact form submissions or applications to work together Sales revenue Conversion rates from emails, webinars, sales pages, etc.

Here are some metrics to know if your Building Relationships strategies are working:

Here are some Building Relationships marketing strategies to consider: Social media:

Here are some metrics to know if your Awareness strategies are working: Website traffic from new visitors Email subscriptions Podcast downloads Social media followers

There is no one right way to do any of this!