Social products win with utility, not invites (Guest Post) at andrewchen
Sangeet Paul Choudaryandrewchen.com
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Social products win with utility, not invites (Guest Post) at andrewchen
Again, as I noted above, Facebook made the 2013 decision to increase the value of newsworthy links for a reason, and in the time since, BuzzFeed in particular has proven that there is a consistent and repeatable way to not only reach a large number of people but to compel them to share content as well. Was Krugman wrong because he didn’t appreciate... See more
Stratechery • Mistakes and Memes
The past generation of social apps won the market through a playbook:
- building big networks with feeds for discovery
- creating a followers/status competition for engagement
- bringing together creators and audiences
- monetizing with ads
- supporting photo, text, video
For networked products, the curation of the network—who’s on it, why they’re there, and how they interact with each other—is as important as its product design. Starting with a deliberate point of view on who’s best for your network will define its magnetism, culture, and ultimate trajectory.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
For new products, it’s important to have a hypothesis for the size of your network even before you begin. Communication apps can be 1:1, so the network is small, and you can plan accordingly. Contrast that to products that are highly asymmetrical, with content creators and viewers, or marketplaces with buyers and sellers—these are likely to require
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Networked products must balance the needs of multiple sides of a network—not just buyers, but sellers, too. Not just content creators, but viewers as well. And the most important features in networked products often revolve around how users find and connect with each other, whether that’s photo tagging, sharing permissions, or “People You May Know.
... See moreAndrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
Common themes emerge when you look at Slack’s strong network launch as well as the successes across marketplaces, social networks, developer platforms, and dozens of other categories. Many of them are counterintuitive: The networked product should be launched in its simplest possible form—not fully featured—so that it has a dead simple value propos
... See more