Something else happens in a world of superabundance, and an attention economy. Because you can’t find what you want, you start to dig yourself into very specific niches, and join sub-groups. Everyone atomizes into millions of groups connected by very specific interests. In more benign ways, it can be great – you find your fellow travelers, and I... See more

I see Social Media 3.0 bifurcating this decade: people will gravitate toward small group or 1-to-1 messaging, while also gravitating toward broad, 1-to-many platforms.