Lesson One : Newsletters will become like social networks.

ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)

“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a r... See more

Our research makes one thing clear: power is shifting back to the consumer (the fediverse signals this). Consumers crave community, but on their own terms — seeking deeper, more meaningful connections with those who truly matter (something we identified in 2014). Authenticity is at the heart of it all, supported by a foundation of safety and securi... See more

More broadly, social networks have messed with our privacy settings in more ways than one. Everything is public now, partly due to outrage culture and “social highlight reels,” but as a result, there will be a big pendulum swing back to private networks. Facebook is a lot like Walmart in the sense that it's just utility oriented, and it doesn't rea... See more