social media managers are turning 40 😭

That changed when social networking became social media around 2009, between the introduction of the smartphone and the launch of Instagram. Instead of connection—forging latent ties to people and organizations we would mostly ignore—social media offered platforms through which people could publish content as widely as possible, well beyond their

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People are sensing a big shift: individual voices are more powerful than brands; people want to follow people, not company pages or even publications.

In other words, social media became... media.

Social as a model works when people have about as much to offer as they want to receive along a given axis. But no trait is distributed uniformly; there are are outliers in the nice-to-look-at, nice-to-listen-to, nice-to-read, nice-to-get-stock-tips from axes, there's a population that can offer a respectable performance with these traits, and ther... See more