Likes, comments, and shares almost completely boil down to a hallucination of action and importance. When we post about or reshare something that’s bigger than ourselves, we inherently feel we’re a part of it; that we’re actually aligned and/or part of the resistance. But unfortunately, unless your account has enormous scale (and even when it does)... See more

Even when we live in cities, and no matter how socially busy we are, social media feels like a way to remind others, as much as ourselves: “Here I am! I matter!” And if we stop using it, we (or I) wonder if we might simply disappear into the forest, never to be thought of again