Social Media in 2025: Why Creatives Are Ditching 'Rented' Spaces for Owned Platforms
“A quiet shift is taking place”: On being a creative in the age of content
Matthew Prebegitsnicethat.com
From 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.