Social influence

Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta

When we shift our focus from an individual to their network of relationships, we start asking different questions: how the communities an individual belongs are structured, what is their dynamics, how the influence spreads within them, who are the most active and/or valuable members. This shift reveals not our inferred, but our actual, taste.