
Social Engineering



DARPA ran an experiment demonstrating just how simple this really was. In their study, a trained storyteller told an audience43 wired to EEG sensors and heart rate monitors a heart-wrenching tale of childhood bullying. Then she asked for donations to an organization working to end this behavior. Simply by reviewing the biometrics, DARPA scientists
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So there we have it, the methods experts use to influence you. Knowing these six fundamental principles of persuasion – reciprocation, scarcity, consistency, social proof, liking and authority – will hopefully help you protect yourself against them.