Social franchises are the promise of content, community, and commerce, delivered at last.

The closest business model that came to social franchise is what Sephora is doing with its My Sephora Storefront and what Condé Nast is doing with Vette. Amazon and Best Buy have also been offering shoppable creator storefronts.

Social franchise is an authorization granted by a company to a creator enabling them to sell a curated selection of a company’s products on their website and app. Unlike affiliate programs, social franchise directs traffic, content, and revenue directly to a brand’s own ecosystem.

Now that the supply chain for creators is getting digitized, you can mint an NFT instead of having a factory produce a physical item. I think that enables participation in commerce and the ability to build global commerce businesses at a massive scale where the only real barrier is creativity and ideas.