Saved by Keely Adler
Social Commerce Data
For The New Optimists, livestreaming will continue to be a dominant shopping option. Why? This is a highly social, on-the-go group, and livestream allows them to interact and shop virtually anywhere. This form of conversational commerce is mainstream in China (livestream shopping generated $4.4bn in sales in 2018), Japan, Southeast Asia and South... See more
Andrea Bell • CCC - Home
Community commerce was born out of lockdown. There has been a 74% surge in online shopping in 2020 and 85% of people purchase products or services after seeing them reviewed on social media.
The Drum • When creators, culture and community commerce collide
More than any other generation, Gen Z uses TikTok as a search engine—making social media their primary tool for researching products online.
Shopify Staff • Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify
Retailers that can appeal to younger and tech-savvy shoppers stand to gain, as back-to-school shoppers who use social media in their shopping journey typically spend 1.8 times more than those who do not use social media.
2025 Deloitte Back-to-School Survey
There are large indicators that there is major demand for more sophisticated social commerce in the US marketplace already. An obvious example of this is Instagram, which has over one billion users and is now, arguably, one of the world’s largest social shopping platforms. Similarly to Pinduoduo, Instagram has fostered a browsing-based feed from... See more