Social-as-a-Service Concept | HackerNoon

Rebundling of social is a theme that I see emerging as digital becomes the default; as more and more physical (and bundled) experiences or offerings go digital, we will start seeing socialization or daycare elements being added back consciously to the digital element as a discrete and separately configurable component. We watched movies w friends i... See more

To conclude, as products increasingly go digital and the social aspects gets unbundled out of the offerings, we will begin to see separate social offerings to help customers add these social elements back.

The bundling or the nature of the bundle isn’t a conscious choice. It emerges from the physical (distribution) format of the offering. Still it isn’t apparent to many providers of physical offerings that there are elements of daycare, social or calendaring / commitment integrated with the core offering.

Do schools see themselves as disguised daycare, or a space for kids to develop friendships as much as a space for learning math? Do movie halls or theatres see themselves as a space for friends or lovers to spend time together while communally sharing an artistic experience?

COVID accelerated digital adoption significantly, and advanced the future considerably; hence the metaphor of COVID as time machine. And in catalysing digital adoption, it actually led to a new type of product where the physical aspects of the product are being decoupled or unbundled from the core service. In education for instance, it unbundled or... See more