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Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?
Is America Switching from Booze to Weed?
Is America Switching from Booze to Weed? Archives - Freakonomics
“As part of our strategy, we’re stepping further into the low- and no-alcohol category, which we believe is ripe for innovation as more drinkers globally look to moderate their consumption. We also believe it’s our responsibility to help reduce harmful drinking and support moderation,” wrote Molson Coors’ Chief Growth Officer Kandy Anand in its 201... See more
Matt Newberg • Molson Coors Disrupts Itself With ‘Better-For-You’ Cannabis Beverages
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
damemagazine.com
"The hard part is going against groupthink, the herd mentality of our alcohol-saturated culture. After all, alcohol is the only drug on earth you have to justify not taking."
From "This Naked Mind by Annie Grace