Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol?

Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more

“Spending a night out drinking is akin to dismantling every piece of protection we have—our cognition, our decision making, our reaction time, our memory, our standards, our voice. If we thought about alcohol in this way—as something that undermines our collective momentum and personal agency and vitality and self-worth—what would that m

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