So Good They Can't Ignore You

Just because you have a good idea for a mission, however, doesn’t mean that you’ll succeed in its pursuit.

Giving people more control over what they do and how they do it increases their happiness, engagement, and sense of fulfillment.

Compelling careers often have complex origins that reject the simple idea that all you have to do is follow your passion.

The control-centric businesses grew at four times the rate of their counterparts.

People] thrive by focusing on the question of who they really are—and connecting that to work that they truly love.”6 Po Bronson wrote this in a 2002 manifesto published in Fast Company. This should sound familiar, as it’s exactly the type

When deciding whether to follow an appealing pursuit that will introduce more control into your work life, seek evidence of whether people are willing to pay for it. If you find this evidence, continue. If not, move on.

lifestyle-design community. This movement argues that you don’t have to live life by other people’s

You need to get good in order to get good things in your working life, and the craftsman mindset is focused on achieving exactly this goal.

identifying a compelling mission once you get to the cutting edge can be seen as investing your career capital to acquire a desirable trait in your career.

“I feel like your problem is that you’re trying to judge all things in the abstract before you do them. That’s your tragic mistake.”