Rule #1 took on the conventional wisdom about how people end up loving what they do. It argued that the passion hypothesis, which says that the key to loving your work is to match a job to a pre-existing passion, is bad advice. There’s little evidence that most people have pre-existing passions waiting to be discovered, and believing that there’s a

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Newport defines what he calls ‘The Career Capital Theory of Great Work’:

• The traits that define great work are rare and valuable. Specifically, desireable jobs are creative , allow you to create large impact , and give you control over your work and life.


• Consequently, supply and demand indicates that you need to offer rare and valuable skills in ret

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