THIS chart is the CLEAREST signal of where the internet is heading. social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback. Brainrot is OUT. they grew up online, saw the full cycle of social platforms, and learned... See more

But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. ... They became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.  Once... See more