Western social apps also rely much more heavily on advertising revenue. The lifeblood of their income statement is traffic to the feed. This means feed relevance is paramount. Anywhere one's social graph drifts from one's interests, boring content invades the feed. The signal to noise ratio shifts the wrong direction. Instead of pruning and tuning ... See more
On the deflation side, social networks can get less cool as more people join. The canonical example here is what happened to Facebook when parents started joining: all the young people left for Instagram and Snapchat. Social networks need to be analyzed based on more than their network effects... There are three axes for analyses: Social Capital, U... See more
Media sites like Reddit, Twitter, and HackerNews are entropic, optimized for novelty, and “random”: the user is pulled into several different directions that limit their ability to progress at any one thing