Snapchat (?!) | Acquired Podcast

So, creative destruction is an axiom of business: you are not going to grow much without exacting a proportional decrease in business somewhere else. You better know whose livelihood you're going to mess with.

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redesign of its Snapchat multimedia messaging app, cofounder and CEO Evan Spiegel, an executive with extensive design training, was reluctant to subject the new user experience to rigorous experiments and slow down its release. And when user sentiment dropped 73 percent, he insisted: “Even the complaints we’re seeing reinforce the [design] philosop