Snapchat (?!) | Acquired Podcast

Well, and the incredible thing too, I mean, a lot of the time you’re trying to make that product tweak to get you to that hockey stick. But this is truly like the product was stagnant and it was like… (They really didn’t change anything.) Finding the right market and it’s not like they even found it. It’s like in the city it found its way.

The culture they have and that Evan tries to cultivate there is like “I don’t care what other people have done in the past. We’re doing things our way here.” Which I think you really got to admire, it’s what’s gotten Snapchat to where it is.

No. But somebody raised a great point to me that the world’s sort of shifted and now Instagram is a museum. Instagram inherently, I put less content on it because it’s like a showcase and it reflects on me forever. And when you go to Snapchat, my response to Snapchat, it’s like a crowded bar. There is content flying everywhere; it’s lose, it’s fun.... See more

And it’s really dangerous thinking, but it’s also difficult to know how to do what’s right when you’re doing something new and how much to take from the playbook because it is the right thing and how much to be the innovator.